Authentic marketing for small businesses can often feel overwhelming, especially when traditional strategies seem aggressive or impersonal. Many female business owners struggle with promoting their businesses because they don’t want to come across as pushy. But here’s the truth: marketing doesn’t have to feel forced or uncomfortable. When done authentically, it becomes an extension of your values, passion, and purpose.

Why Authentic Marketing Works

Customers today crave genuine connections and I say that ‘people buy people’.
They want to support brands they trust and relate to. Instead of focusing solely on sales, authentic marketing prioritises relationship-building, allowing you to attract the right audience in a way that feels natural and fulfilling.

How to Market Your Business without the Ick!

Share Your Story (but not TMI)

People don’t just buy products or services, they invest in people and stories. Share your journey, why you started your business, and what makes you passionate about what you do. Your story will create an emotional connection with your audience.

Provide Value First

Zero ick marketing is about giving before asking. Share useful content, such as educational tips, behind-the-scenes insights, or inspirational messages. When you provide value upfront, potential clients will trust you and be more likely to engage with your business.

Engage with Your Audience

Instead of just posting content, focus on building relationships. Respond to comments, ask questions, and start conversations. The more you interact with your audience, the more connected they will feel to your brand.

Choose the Right Platforms for You

Marketing should feel aligned with your personality. If you love writing, focus on blogging. If you enjoy visuals, use Instagram or Pinterest. The key is to market in a way that feels authentic to you and resonates with your audience.

Marketing your business doesn’t have to feel uncomfortable. When you lead with by being yourself, you attract the right people. Those who genuinely connect with your brand and mission. By sharing your story, providing value, engaging with your audience, and choosing the right platforms, you can build a thriving business without ever feeling salesy.

If you’d like support with your content marketing or social media, head on over HERE to up your social media game and I’d be happy to chat to you about the ways we can work together; Social Foundations, Content Club or Content Calendar to have a prompt every day of the month.

Or you can jump on a call to find out what the best way to support you HERE.